Resume - Brenda A. Cantú Lozano

Para la versión en español, de click aquí.

Brenda A. Cantú Lozano

Marketing | Communication | Event Management

Monterrey, N.L., México

Skills

Experience

System Soft Technologies, Monterrey, NL (Remote), Marketing and Corporate Communication Coordinator

AUGUST 2022 – MAY 2023

Over 40 events managed.
21 memberships managed, taking advantage of visibility opportunities in each of them.
Applied for eight awards in Q1 2023, one was won, and six were pending.
Redesigning, renaming, and segmentation of the weekly internal newsletter segmented into three different audiences.
Worked successfully with senior managers, VPs, and C-Suite in organizing and tracking events, including sponsorships, speaking opportunities, and attendance.
Support teams throughout the company to promote different types of memberships and maximize the benefits of the memberships, including regional MSDCs and other related associations.
Review and apply for awards to raise awareness and recognition for our brand.
Created over 25 email marketing campaigns, webinars, and other campaigns using Hubspot and Dynamics 365.
Manage and coordinate the execution of corporate communication projects related to the corporate and employment brand and internal communications.

Tools: Hubspot, Dynamics365, ClickUp, Asana, and Office

System Soft Technologies, Monterrey, NL (Remote), Email Marketing Specialist

AUGUST 2022 – MAY 2023

Create and manage results-oriented email marketing campaigns for lead generation and nurturing within the solutions portfolio.
Collaborate with cross-functional team members (marketing managers, solutions SMEs, creative team, and writers) to build and QA email campaigns.
Work closely with marketing operations on demographic and behavioral criteria-based list segmentation.
Help clean and optimize email lists.
Improved email templates and email marketing features.
Managed the email marketing plan and partnered with other marketing team members to integrate campaign-specific messaging, layout, and assets.
Track the performance of all email marketing campaigns, and the overall health of the channel, reporting KPIs to leadership and other stakeholders.
Present to senior leadership regularly on email plans and results.
Continuously ideate and innovate within email marketing channels and campaigns.

Tools: Hubspot, Dynamics365, ClickUp, Asana, and Office

American Airlines, Monterrey, NL, Cargo Specialist

FEBRUARY 2018 – JULY 2021

Managed over 80 customer calls and emails per day.
Negotiated and arranged the transport of goods with shipping or freight companies, customs, and internal stakeholders.
Liaised with customers to provide status updates and explain cargo shipment delays.
Updated clients on cargo statuses by closely monitoring receipt and tracking processes.
Coordinated and verified proper dispatch of cargo shipments, working closely with different departments to resolve issues.

Tools: Office, Outlook, and proprietary American Airlines Cargo applications

Conduent HR Services, Monterrey, NL, Senior Marketing and Communication Specialist

MAY 2009 – JUNE 2017

Developed, implemented, and planned over 30 webinars
Developed over 40 email marketing campaigns
Organized our presence in events and conferences to develop client awareness as well as new leads for communications in events like World@Work, SHRM, and other HR Services related conferences.
Provided administrative support to senior team members.
Assisted with marketing strategy development to increase public awareness and customer engagement.

Tools: GoToWebinar, Marketo, Hubspot, Office, and Salesforce

CGBot, Monterrey, NL, HR Generalist

OCTOBER 2007 – NOVEMBER 2008

Partnered with senior leadership to establish and develop corporate and HR policies and procedures.
Developed and maintained positive relationships with external vendors, insurance providers, and benefits administrators to establish trust and rapport.
Developed and implemented onboarding and orientation programs for new employees.
Advocated for staff members, helping to identify and resolve conflicts.
Developed and monitored employee recognition programs.

Softtek, Monterrey, NL, Marketing and Sales Support

FEBRUARY 2007 – OCTOBER 2007

Increased maintenance payments for Informatica Software by more than 50%
Successfully coordinated two award dinners with the Mexico City team.
Ensured all information was consistent and on brand.
Plan and manage events benefiting the organization.
Improved maintenance payments through collaboration with other companies.

Hispanic Teleservices, Monterrey, NL, Training and Communication Manager

APRIL 2002 – JANUARY 2007

Responsible for all rollouts and initiatives across all lines of business.
Provided support for rewards and recognition.
Developed training processes and materials to ensure adequate training rollout.
Produced internal communications for all projects.
Reviewed marketing materials and documents for brand accuracy.
Conducted media training for company executives and business leaders.
Collaborated with other departments to develop integrated branding and public relations strategies.
Taught in-house employee strategies for successful internal and external communications.

Education

Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey, NL, MBA, Communication

AUGUST 2000 – DECEMBER 2004

Create memorable digital communication strategies, applying the most up-to-date techniques and practices in the creation of high-impact messages.

Universidad Autónoma de Nuevo León, Monterrey, NL, Bachelor’s Degree in Communication Sciences and Organizational Development

SEPTEMBER 1995 – JULY 1999

To contribute to the proper functioning of public and private organizations through communication, intervening as a factor of change in quality processes, integration of work groups, productivity, work environment, and organizational development.

Languages

Native English
Native Spanish

Certifications

Grow with Google – Project Management Certification
Grow with Google – Data Analytics Certification
Grow with Google – Digital Marketing and e-Commerce
Grow with Google – UX Design Professional
Grow with Google – Cybersecurity
ITESM – English – Spanish Translation and Interpretation
UVM – Digital Marketing

Affiliations

SpeakHers
Toastmasters

Go back home