Empathize
Para la versión en español, de click aquí.
From a young age, I’ve always been an eager learner, and I quickly recognized the potential of online education to empower everyone. This passion fueled my exploration into the world of teenagers yearning to unleash their creativity through writing. Immersed in their experiences, I sought to understand their needs, ambitions, and roadblocks. Armed with in-depth personas, insightful interviews, comprehensive surveys, and nuanced social media analysis, I unearthed valuable insights into their preferences and the key ingredients for unlocking their writing potential.
This includes Personas, User Stories, and User Journeys.
Maya
Persona
Maya
Age: 15 years
Education: High School
Family: Two parents, one older sister, one younger brother
Location: Portland, Oregon
“Write through the fear, even if it’s shaky.”
Goals
- Develop a consistent writing habit.
- Overcome self-doubt and perfectionism.
- Experiment with different writing styles and genres.
- Receive feedback and improve her writing
Frustrations
- Self-doubt
- Perfectionism
- Fear of failure
- Lack of direction
Maya is a whirlwind of creative energy but can sometimes feel like her ideas are trapped in her head. She loves music, poetry, and getting lost in a good fantasy novel. She’s witty and sarcastic, but also deeply empathetic and fiercely loyal to her friends. Although hesitant to share her work at first, she possesses a hidden vulnerability that shines through in her writing when she finally lets go.
User Story
As a self-conscious teenager with a budding passion for writing
I want to overcome my self-doubt and unleash my creativity
so that I can write stories that resonate with others and discover my unique voice as a writer
User Journey
| Action | Taking the Leap | Finding the Spark | Craft Stories | Sharing a Voice | Celebrating Success |
|---|---|---|---|---|---|
| Task List | – Browse the website/app, drawn in by its colorful design and welcoming atmosphere. | – Completes creative prompts or quizzes that help identify writing interests and preferred genres. | – Use the platform’s tools to build a story world, create characters, and develop plot lines | – Join a writing community within the platform – Sharing writings and receiving supportive feedback | – Completes the first story or chapter, using the platform’s publishing tools to share it with the world. |
| Feeling Adjectives | – Nervous – Curious – Unsure where to begin | – Engaged – Excited – Surprised to discover hidden talents | – Empowered – Immersed – Freedom to express her imagination | – Vulnerable – Encouraged, learning from others and growing as a writer | – Accomplished – Proud, realizing the power of her voice and creativity |
| Improvement Opportunities | – Highlight inspirational quotes and success stories from other young writers to spark confidence. | – Offer diverse prompts and quizzes, including visual elements and interactive games to keep teens engaged. | – Provide interactive tools like character builders, world maps, and brainstorming boards to enhance story development. | – Foster a safe and inclusive community with features like anonymous feedback, mentorship programs, and group writing challenges. | – Offer publishing options like contests, online magazines, or self-publishing tools to reaching a wider audience. |
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