Empathize
Para la versión en español, de click aquí.
I began by immersing myself in people who might need tutoring, seeking to understand their needs, aspirations, and pain points. Through in-depth personas, interviews, surveys, and social media analysis, I gained valuable insights into their needs, positive and negative experiences.
This includes Personas, User Stories, and User Journeys.
Leonardo
Persona
Leonardo
Age: 38
Education: Bachelor’s degree in engineering.
Family: Married, with two children
Occupation: Mid-level manager in an established company.
Location: Toronto, Canada
“Words are good, but results are gold. I don’t need a fancy certificate, just the skills to make a difference.”
Goals
- Advance in his career
- Improve his knowledge
- Be a role model for their children.
- Become part of a strong community
Frustrations
- Work-life balance
- Imposter syndrome
- Limited time for his personal growth.
Leonardo is a man who juggles responsibilities and aspirations. He is the pillar of his family, the trusted colleague and the quiet achiever. He has always tried to continue his growth, fulfillment and the opportunity to recover his passions. The online tutoring service must be more than just a learning platform for Leonardo. It has to be a supportive community that allows him to be the best version of himself, in his career, as a father, and as a man.
User Story
As a mid-level engineering manager and family man
I want to continue my education
so that advance my career and be a role model for my children
User Journey
| Action | Receive an email notification about the quiz | Read the instructions | Answer the questionnaire | Send the questionnaire | Review overall score and comments |
|---|---|---|---|---|---|
| Task List | – Open email – Read notification – Click on the questionnaire link | – Understanding the stopwatch – Understand the types of questions – Read the rules – Review contact information | – Answer the different types of questions (True and False, multiple choice, open question, etc.) | – Click the submit button – Wait for confirmation | – Analyze the score breakdown – Read detailed comments |
| Feeling Adjectives | – Anxious – Stressed – Overwhelmed | – Varies depending on instructions (e.g., relieved if allowed to take again, frustrated if timed) | – Determined – A little anxious. | – Relief – Anxiety – Curiosity about the results. | – Varies depending on score and comments – Frustration if specific improvement suggestions are missing. |
| Improvement Opportunities | – Customize Email Subject Line to Reduce Anxiety – Include an optional reminder to review the materials. | – Highlight key information – Offer tutorials if necessary – Allow personalization | – Clear and concise questions – Avoid ambiguous phrases – Offer the option to mark for later review. | – Clear confirmation message – Show the estimated wait time for results. | – Customized score report with identified strengths and weaknesses – Next steps for him to improve. |