Ideate

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With creativity, I worked on a brainstorming session, generating several potential solutions. I explored ideas ranging from interactive album previews to gamified pre-order incentives, all while keeping the user’s needs at the forefront.

  • Crazy 8s example
  • User Flow
  • Big-picture Storyboard
  • User Interaction Storyboard

Crazy 8’s is a Design Sprint method that encourages rapid idea generation. Participants sketch eight distinct ideas in eight minutes, overcoming the limitations of their first idea to explore a wide range of solutions. This exercise fosters creativity and breaks down barriers, leading to innovative solutions. Here is one example of what I did:

A visual representation of a user’s journey through a website or application, maps out each step and interaction, ensuring a smooth and intuitive experience. By understanding the user’s path, we can identify potential roadblocks, optimize conversion rates, personalize interactions, and uncover hidden opportunities to enhance the overall user experience.

Big picture storyboards are like a movie trailer for your website or app. They show the user’s entire experience from start to finish, making sure it’s easy and enjoyable. Just like a good movie trailer, big-picture storyboards can make people excited to use your product.

Jaya is sad because she missed out on the pre-sale of one of The Dollyrots’ new album, in which she could also add an autograph.

Jaya receives an email mentioning a new application to access the pre-sale of The Dollyrots’ new album.

Jaya downloads the app and happily starts her pre-sale order.

Jaya realizes that she can order not only the autographed album, but also a t-shirt or choose between CD and Vinyl

Jaya confirms the order, happy to get the autographed album on vinyl and an exclusive preorder t-shirt.

Jaya is excited about the upcoming arrival of her purchase.

Feature-specific storyboards are like a close-up view of a particular part of a user’s experience. Instead of showing the whole journey, they zoom in on a specific feature or interaction to understand how the user will use it. This helps designers focus on the details and make sure the feature is easy to use and understand.

The user finds the app on their cell phone to pre-order The Dollyrots album and opens it

The user orders the album, or personalizes it as they prefer

The user can order more products if they wish

The user can even decide on a post-release date for them to receive the album.

The user can choose from many payment options.

The user receives a confirmation email and can wait for their purchase.

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