Empathize
Para la versión en español, de click aquí.
I began by immersing myself in the world of the fans, seeking to understand their needs, aspirations, and pain points. Through in-depth personas, interviews, surveys, and social media analysis, I gained valuable insights into their preferences for album pre-order experiences.
This includes Personas, User Stories, and User Journeys.
Jaya Frankie
Persona
Jaya Frankie
Age: 28 years
Education: Visual Arts BA
City: Houston, Texas
Family: Single
Occupation: Graphics Designer
“We’re all living to die, so let’s enjoy the ride.”
Goals
- Stay current on the latest news and releases from her favorite band.
- Listening to their new music as soon as it comes out.
- Connect with other band fans and share her love for their music.
Frustrations
- It can be difficult to keep up with new music as it is constantly being released.
- Not all of her favorite band’s music is available on the streaming services she uses.
- She sometimes feels that she is not as connected to the band’s fan community as she would like.
Jaya appreciated the fun melodies of her favorite band, The Dollyrots. Her day revolved around staying up to date on her latest releases and connecting with other fans. Despite occasional frustration over missed releases or limited streaming options, Jaya’s passion for The Dollyrots remained, and she continued to look for ways to stay up to date on their releases.
User Story
As a single woman with extra income
I want to be able to know when I can preorder the music I love
so that I can take advantage of the extra perks I can get during a preorder
User Journey
| Action | Get App | Register for notifications | Receive preorder notification | Offer personalization | Send new album |
|---|---|---|---|---|---|
| Task List | – Go to the app store – Find the app – Download and install – Register | – Find the notifications option – Find the option to add your email – Register | – Check her email – Click on the CTA (button) – Click on pre-order | – Choose customization options – Continue to shopping cart – Pay | – Receive the album – Check that everything is in order and approves it |
| Feeling Adjectives | – Happy, because the application is available – Excited about the new album | – Impatient, already registered previously – Excited, she is now sure of receiving notifications | – Happy as she will receive her album on time – Impatient, wanting to have the album in her hands | – Excited, because she has paid for her album. – Confused by the amount of options | – Happy, as the process was carried out successfully – Excited and ready to listen to the music |
| Improvement Opportunities | – Registration should not be mandatory – Add a link to download the app in an invitation email and the artist page | – Be the first option when entering the application – If she already registered, she shouldn’t need to do so again | – Allow all possible payment methods – Make the sales page as simple and clear as possible | – Create a clear order screen. – Offer instant status notifications | – Give the option to report a wrong order if applicable. – Give the option to review the album. |
Reynaldo Alvarez
Persona
Reynaldo Alvarez
Age: 42 years
Education: Engineering Degree
City: Guadalajara, Jalisco
Family: Married, two children
Occupation: Systems Engineer
“While working through life’s challenges, music allows me to overcome adversity and embrace the melodies of hope and perseverance.”
Goals
- Stay up to date on the latest news and releases from his favorite band, The Dollyrots.
- Share his love of The Dollyrots’ music with his family and friends.
- Connect with other fans of the band and share ideas and opinions.
Frustrations
- Balance his time between family, work, and love of music.
- Not being able to attend as many concerts as before.
- May not always be able to find all of The Dollyrots’ music on the streaming services he uses.
An IT administrator and family man, Mark loves The Dollyrots’ music. Despite the demands of his career and raising two energetic children, Mark remained steadfast in his quest to stay up to date on The Dollyrots’ latest releases and share his love of their music with his family and other fans.
User Story
As a Systems Engineer and family man
I want to be able to know when I can preorder the music I love
So that I can listen to and share with my family and coworkers
User Journey
| Action | Get App | Preorder album | Review Confirmation | Receive Album | Gift Wrap Album |
|---|---|---|---|---|---|
| Task List | – Go to the app store – Find the app – Download and install – Register | – Personalize preorder – Choose payment information – Begin checkout | – Check order summary – Confirm shipping option | – Receive album – Review everything is in order | – Get album out of the package – Gift wrap it himself |
| Feeling Adjectives | – Happy that the app is available – Excited about the new album | – Impatient, wants his album now! | – Excited, as he will soon have the album in her hands | – Happy as the order went without issues | – Annoyed, he hates gift wrapping |
| Improvement Opportunities | – Registration should not be mandatory – Don’t use pronouns | – Allow all possible payment methods | – Make the order details as clear and concise as possible | – Give the option to report a wrong order received | – Offer gift wrapping options |