Social Media Campaign Planner
Para la versión en español, de click aquí.
A social media campaign planner outlines the goals, objectives, strategies, and tactics of a social media marketing campaign. It is a roadmap for the campaign and helps ensure all stakeholders are on the same page. This will also help keep track of failures and successes to pivot into tactics that would improve the success of the campaign.
As with a social media calendar, it would also be possible to create a social media campaign planner in a spreadsheet or in a tool like Asana, Jira, or ClickUp. In this instance, I will simply add the coursework for a quick social media campaign planner here. We will be using the customer personas from the first exercise:
Campaign title: 20% Off Promotion
Budget: $1000
Start date: September 4, 2023
End date: September 17, 2023
Objective: Website visits
Audience: (Reggie Avery Persona)
- Parents of one or more children
- Ages 30-50
- College-educated
- Looking for something specific
- Having issues with the sorting options of the website
Platform: Facebook
Format: Static Image
Creatives:
- An image of parents reading or watching TV in bed to two young children
- The text describes improvements to the website (chat feature, improved filter) that will help customers find what they want
- Mentioning of the 20% off promotion
Call to action: Get 20% off your entire order with the code SLEEPWELL
The social media campaign planner document is a valuable tool for any organization that wants to launch a successful social media marketing campaign. It helps to ensure that the campaign is well-planned and executed and that it achieves its desired results.